Build presence. Host the room. Own the narrative.
For brands deploying meaningful budgets around Davos week.
Davos is the most concentrated media and decision-maker event in the global calendar. Brands that arrive without a plan leave with logo placement. Brands that arrive with a plan leave with a year of earned coverage and decision-makers in their pipeline.
The Cabinet builds activations that earn coverage, host the right room of decision-makers, and connect to a broader pre and post-event narrative. From private activations on the Promenade to principal-led dinners and integrated media campaigns, we architect the brand week end to end.
The presence is the easy part. The narrative is the work.
What we deliver
Activation venues and programming.
Promenade storefronts, hosted lounges, dinner venues, and the programming inside them. Designed for decision-maker attendance, not foot traffic.
Press positioning during the week.
Selective media positioning during the week, coordinated with your communications team. Coverage built around the week's narrative, not your press release.
Pre and post-event campaigns.
The week is the spike. The campaign carries the spike into a year of coverage, earned media, and continuing conversations.
Most brand engagements begin at The Delegation.
The Delegation includes principal-hosted programming, media positioning, and a full pre and post-event narrative campaign. Brand teams typically engage three to six months before the Annual Meeting.